Banner ads appear on the top, bottom, or side of a website. It intends to drive traffic to the advertiser’s website, spread brand awareness, and also help boost sales. At Walk On Digital, our designers can help create the right banner ads considering the appropriate size, proper use of text, visuals, CTA buttons, etc. We can help create the right ads to promote your brand offers and encourage prospects to buy from you.
At Walk On Digital, our designers focus on key design elements to create successful banner ads.
The successful standard banner sizes on Google Adsense are Leaderboard (728X90 px), Half Page (300X600 px), Medium Rectangle (300X250 px), and Large Rectangle (336X280 px). Based on this, we select appropriate banner sizes for your ads.
We help place your ads above the fold and closer to the main content of a page and purchase the space on the website accordingly.
We focus on three basic components when designing banner ads – your brand logos, value proposition, and call to action. Each section is critical in spreading brand awareness, exciting the audience with attractive offers, and encouraging them to act. Effectively maintaining this hierarchy is critical for the success of your banner ads.
Buttons are significant in improving your click-through rate. Hence, we ensure the positioning of CTA buttons strategically with contrasting colors to drive your audience’s attention easily.
The easiest way to draw someone’s attention is to put the subject inside a frame. We ensure your banner ads are placed within a well-defined frame to draw your prospect’s attention naturally.
We maintain the headline and body copy of different sizes to make them easily readable. Besides, we ensure the ad copy instills a sense of urgency to prompt the prospects to take action faster.
We use animations and relevant images to make banner ads more attractive, exciting, interesting, and encouraging audiences to engage.
We need to link banner ads to a specific landing page on your website. Hence, we ensure that the banner ads match your brand tone, color, etc., on your landing page to maintain consistency.
Colors are an essential part of designing. Since it can evoke emotions among the readers, the correct use of colors goes a long way to ensure the success of your banner ad campaigns.
Google Adwords suggests, and we maintain keeping the file sizes small, preferably within 150 kb. Further, we ensure using the correct file formats when designing banner ads for your business.
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