Create effective landing pages to convert visitors into customers.
A website’s landing page is a standalone page created to generate leads or sales from an ongoing brand offer. It also goes by many names, such as post-click page, lead capture page, etc. Audiences can arrive at a landing page after clicking on a social media post or ad, SERP result, or Email marketing. Our designers at Walk On Digital can help create attractive designs for the header, banner or hero, and footer section. Each section plays a critical role in convincing the visitor to take action on the page.
When designing website landing pages, Walk On Digital focuses on critical design elements.
Though landing pages are standalone; however, your visitors should recognize them as part of your website. Hence, including logos and the same brand color scheme are enough indicators that they belong to your website.
Using appropriate negative space on a landing page helps keep the focus on the message and guides users to the call to action. Unlike websites, landing page visitors need to follow specific steps to take the action the business wants. Hence, we ensure limited navigation to avoid confusing the visitors or causing them to exit the landing page.
We help create headlines that clearly explain your brand offers. In addition, it should match the copy used in the original CTA or email that promoted your landing page. Further, we include appropriate sub-headlines to keep visitors engaged on the page and encourage them to take action.
A landing page should present a valuable offer to the visitor in exchange for their information. It could be an eBook, white paper, webinar, free trial, consultation, demo, etc.
Visual content, such as images and videos, is quite effective in attracting and engaging audiences. Designers often use interactive images or icons in a landing page to guide visitors towards the CTA. On the other hand, videos can improve conversion significantly. It is better to create short videos with a clear call to action. Doing so increases the likelihood of visitors watching the full video and taking action accordingly.
Including clear, concise, and direct copy in your landing page can help effectively deliver the message to your audiences. It is better to clearly mention the value your prospect will receive from your offer. Our designers often use bullets or bold letters to drive the audience’s attention toward the brand’s message.
Your CTAs play the most significant role in improving conversion. Hence, we ensure placing clear CTA buttons in a strategic position where the audience can see them. We also use contrasting colors to ensure it is the first thing your audience will notice upon visiting your landing page.
It is better to keep your lead form short and simple by asking only for crucial information. Otherwise, it may overwhelm your visitors, and they might avoid it.
It is better to make your landing pages responsive and optimized for mobile devices to make them easier for mobile users to access.
Our designers always test different elements of the landing page to identify the most optimized one that can help boost sales and conversion.
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